Founders- Devyn Hawkins and Jevontae Shanks

Get to Know us!

Lacelocks 404 is an emerging athleisure and streetwear brand rooted in Decatur, GA. Our journey began at Nike, and that foundation still fuels how we move: purposefully, creatively, and with a love for footwear at the core. While sneakers sparked the vision, apparel became the canvas.

Every piece we create is built with intention: premium quality, subtle detail, and a deep respect for culture. More than just garments, we aim to inspire, encouraging others to chase their dreams and express themselves unapologetically.

To everyone who supports us, thank you. You make it possible for us to keep building, keep designing, and keep dreaming!